Businesses Failing at Social Networking, Study Says (PC World)

[Mgtrben news]

PC World - Companies are doing a poor job of using social networks, such as Facebook and Twitter, to engage their customers and employees. In fact, 70 percent of consumers want to interact with businesses via social media, but only 30 percent of companies are equipped to handle it. The grim news comes from a study by research firm Yankee Group, commissioned by Siemens Enterprise Communications.

Source (http://us.rd.*****.com/dailynews/rss/tech/*http://news.*****.com/s/pcworld/20100719/tc_pcworld/businessesfailingatsocialnetworkingstudysays)