Mgtrben news
08-23-2010, 10:50 AM
Reuters - Movie marketers -- who devote as much as 70% of their budgets to TV advertising -- might be fighting a losing battle as a record amount of viewers time-shifted their viewing, potentially skipping their ads.
Source (http://us.rd.*****.com/dailynews/rss/tech/*http://news.*****.com/s/nm/20100823/film_nm/us_dvr)
Source (http://us.rd.*****.com/dailynews/rss/tech/*http://news.*****.com/s/nm/20100823/film_nm/us_dvr)