Summary Box: China brands use foreign celebrities (AP)

[Mgtrben news]

AP - STARRY-EYED: To reach worldly young Chinese consumers, the country's new and ambitious brands are scouring the globe for athletes, film stars and other celebrity spokespeople to represent their products.

Source (http://us.rd.*****.com/dailynews/rss/asia/*http://news.*****.com/s/ap/20100826/ap_on_bi_ge/as_china_star_marketing_summary_box)