PC World - The Old Spice Man has taken social media by storm. Utilizing all of the *** 2.0 tools at his towel-clad disposal, the Old Spice Man we first met riding a horse backward while shirtless during the Super Bowl interacted with, and responded directly to customers. Businesses of all sizes can learn a lesson or two from the Old Spice Man on how to incorporate social networking as a marketing tool.
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